HCS 539 Week 5 Individual Assignment Public Relations Presentation
HCS 539 Week 5 Individual Assignment Public Relations Presentation
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Complete one of the following options: Option A- Responding to the Public Research a public relations scenario you recently heard in the news. This could be anything that required a hospital or health care facility or company to make a statement about their recent practices. Some examples include medical errors, such as the surgery of a wrong limb or organ; pharmaceutical issues, such as the Tylenol ® crisis in 1982; or facility violence, such as shootings or baby snatching. Create a 8- to 12-slide presentation that addresses the following: Provide a brief overview of the scenario and answer the following questions: How did the hospital or facility respond? Why was it necessary for the facility to respond? How did they promote the hospital ' s view? What was the outcome of the response? Would you have done anything differently if you provided the facility ' s public relations response Option B- Public Relations Interview Contact an individual working in health care public relations to set up a 30-minute interview regarding their role as a public relations professional. Create an 8- to 12-slide presentation that summarizes your interview. Include the following: Describe the organization and what products and services it provides to the public.