HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:
� Describe your research method.
� Describe the databases and findings.
� Describe at least two strategies you could use to segment your market.
� How does this profile provide you with insight on how the people in this area perceive your organization?
� How will your target audience characteristics help you determine your market strategies?
� Is the demographic and psychographic information accurate? Why or why not?
Provide a brief description of the facility or organization. ===============================================
HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review
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Choose two existing health care organizations or companies in the same discipline, such as hospital-hospital, insurance companyinsurance company, med spa-med spa, and so forth. Compare each organization ' s positioning and differentiation strategies in a 1,400- to 1,750-word review. ===============================================