HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood . Include the following :
� Describe your research method .
� Describe the databases and findings .
� Describe at least two strategies you could use to segment your market .
� How does this profile provide you with insight on how the people in this area perceive your organization ?
� How will your target audience characteristics help you determine your market strategies ?
� Is the demographic and psychographic information accurate ? Why or why not ?
Provide a brief description of the facility or organization . ===============================================
HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review
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Choose two existing health care organizations or companies in the same discipline , such as hospital-hospital , insurance companyinsurance company , med spa-med spa , and so forth . Compare each organization ' s positioning and differentiation strategies in a 1,400- to 1,750-word review . ===============================================