HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation
Write a 1,050- to 1,400-word paper on the organization of your choice . Include the following :
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Describe the four Ps--product , price , place , and promotion--and explain how and why they are important to the organization ' s success . Examine the relationship between the organization ' s marketing and its partnerships . Explain how and why those partnerships are valuable to the organization .
� Determine the target market , including demographics , psychographics , and data from the general area in which the organization is located . Explain why understanding target market is vital to a successful marketing plan .
Format your paper consistent with APA guidelines .
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HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation
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Choose a health care organization , or use the organization you chose in Week Two . Imagine you are a marketing representative for the organization . Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases .