HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation
Write a 1,050- to 1,400-word paper on the organization of your choice. Include the following:
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Describe the four Ps--product, price, place, and promotion--and explain how and why they are important to the organization ' s success. Examine the relationship between the organization ' s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.
� Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan.
Format your paper consistent with APA guidelines.
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HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation
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Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.