TOP DRESSING
Charterhouse Turf Machinery to be re-branded
ffective from the 1st July 2021 , Charterhouse
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Turf Machinery will officially re-brand to become Redexim . While the product portfolio , premises and personnel will be unaffected , the change of name brings the UK into line with the Redexim corporate strategy adopted throughout Europe and the rest of the world .
The relationship between Charterhouse and Redexim has been ongoing for more than 35 years , when Charterhouse were appointed to distribute the now iconic Redexim Verti- Drain ®. The success of this partnership then saw Charterhouse become a wholly owned subsidiary of Redexim bv in 1997 . With the Verti-Drain ® firmly setting the standard for professional aeration , the product portfolio has expanded significantly over the years to incorporate overseeders , topdressers , scarifiers and renovation equipment for natural surfaces , as well as a range of machinery options for artificial playing surfaces , that meet the exacting standards of today ’ s turf managers .
Commenting on the re-brand in the UK , Redexim Chief Operating Officer Herman de Bree said “ The team at Charterhouse have done a fantastic job over the years at cementing the place of the Redexim natural and artificial ranges with leading turf managers throughout the UK . The time is now right to unify the approach with that adopted throughout the world by delivering sales , service and support under the Redexim banner . This will help to strengthen our brand awareness and global corporate identity and streamline our communication with customers around the world .”
www . redexim . com
34 GroundskeepingJournal . co . uk | August / September 2021