Global Market Research Company US North America Lipstick Market Forecast & Opportuni | Page 8

Research Methodology
Respondents were asked about the current and future market growth rates, market shares by product type, by
distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and
product wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders
depending upon the type of lipstick products.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the
market shares or revenue generated from various distribution channel segments. The final shares were calculated
by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed
the survey results in SPSS/Tableau Software.
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