Global Market Research Company US North America Lipstick Market Forecast & Opportuni | Page 7

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the North America lipstick
market. The team has analyzed the outlook of various segments of this market, while considering the major influencing
factors, such as change in lifestyle, growing female youth population and rising incomes in developing countries. The
study includes market forecasting, which would enable our clients to take better decisions while planning their strategy
to achieve sustainability in the North America lipstick market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information
collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders,
such as lipstick manufacturers, dealers, retailers, etc.
The team interviewed more than 50 manufacturers/suppliers, 180 distributors/dealers/retailers and 20 industry
experts in the North America lipstick market to obtain the overall market size during 2013-2017, which was validated
by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at
the market size data for 2013-2017.
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