Global Market Research Company US North America Lipstick Market Forecast & Opportuni | Page 9

Research Methodology
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To
forecast the North America lipstick market, TechSci Research used various forecast techniques such as:
o Moving Average
o Time Series Analysis
o Regression Analysis
o Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective
regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the
demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized
market including market share data.
Partial List of Companies
Interviewed
Secondary Sources
L'Oréal International, The Estee Lauder Companies Inc., Revlon, Inc., Shiseido
Company Ltd., Christian Dior SE, Coty, Inc., Avon Products Inc, Inglot Cosmetics,
Chanel S.A., etc.
Company Annual Reports, World Bank, Industry Magazines, Industry Reports, News
Dailies, Credible Paid Databases, Proprietary Database, etc.
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