Global Market Research Company US India Breakfast Cereal Market Forecast & Opportuni | Page 13

Research Methodology
•
Respondents were asked about the current as well as the future market along with their respective growth rates, market
shares by product type, by price segment, by pack size, by sales channel, by region, by city and by company. Removing
the outlier responses, the geometric mean of the growth estimates and product-wise revenue shares generated across
various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various
segments were further triangulated from other stakeholders depending upon the type of breakfast cereal.
Methodology to be Followed for Calculation of Market Shares
•
Market shares by product type, by distribution channel, by price range, by pack size, by region, by city and by company
were calculated based on the responses received through primary surveys with industry experts, in which respondents
were asked about the market share or revenues generated from various segments. The final shares were calculated by
taking the geometric mean of the responses gathered from KOLs, after eliminating the outliers.
Methodology to be Followed for Forecasting
•
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the
survey results in SPSS Software.
13
© TechSci Research