Global Market Research Company US India Breakfast Cereal Market Forecast & Opportuni | Page 14

Research Methodology
•
Data triangulation techniques were applied to fill the gaps and to present the more meaningful picture of the market. To
forecast India breakfast cereal market, TechSci Research used various forecast techniques such as:
• Moving Average
• Time Series Analysis
• Regression analysis
• Econometric and Judgmental Analysis
• TechSci Research used its own forecasting tool, which is based on the growth of various end use industries, to
understand the current consumption of breakfast cereal, in the country.
•
TechSci Research also used impact analysis to assess demand and supply scenario during short, medium and long term.
Kellogg India Ltd, PepsiCo India Holdings Pvt Ltd, Marico Ltd, Bagrrys India Ltd,
Partial List of Companies
Interviewed
GlaxoSmithKline Consumer Healthcare Ltd, Avesta Good Earth Foods Pvt Ltd, Mohan
Meakin Ltd, Express Foods Pvt Ltd, Avee's Products India Ltd, Kottaram Agro Foods Pvt
Ltd
Company Annual Reports, World Bank, Ministry of Corporate Affairs, Ministry of Food
Secondary Sources
Processing Industries, Food and Agriculture Organization Corporate Statistical Database
(FAOSTAT), International Trade Centre (ITC), Industry Magazines, Industry Reports,
News Dailies, Credible Paid Databases, Proprietary Database, etc.
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