Global Market Research Company US India Breakfast Cereal Market Forecast & Opportuni | Page 12

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India breakfast cereal market. The
team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as
growing health awareness, increasing middle class population, rising income levels etc., across the globe. The study
includes market forecasting, which would enable our clients to take better decisions while planning their strategies to
achieve sustainability in the India breakfast cereal market.
Methodology Followed for Calculation of Market Size:
•
Market Size – Market size, in terms of value, for the year 2017 was calculated based on information collected through
exhaustive secondary research and primary surveys, across various Key Opinion Leaders (KOLs)/ Stakeholders such as
breakfast cereal manufacturers, dealers, retailers, etc.
•
The team interviewed more than 20 breakfast cereal manufacturers/importers, 120 distributors/dealers/retailers and 10
industry experts to obtain the overall market size, following the Delphi technique for the years 2013 to 2017. Taking
standard deviation into consideration, the market size was averaged out to arrive at the market size data for the years
2013 to 2017.
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