GIRL POWER SEPTEMBER 2013 | Page 36

Keith Keller Personalize Your Twitter Profile It is important that you personalize your account before you begin interacting with and following people. Before you add your information, your account will look inactive and if you start following people without a personalized profile, your chances of being followed back will decrease dramatically. Other users may even mistake you for a spammer, which is definitely not something you should shoot for. Your profile is the place where you can reference your company, your blog, your location and interests. Let’s get started! Click the “Edit Your Profile” on your profile page, which can be found at htttp:// twitter.com/USERNAME (insert your Twitter handle in place of USERNAME). The first order of business is your picture, also commonly referred to as your avatar. It’s very important to put a face to your name. For this step, click on the? Browse? button and select a nice, smiley photo from your files to represent you. (If you’re creating a company Twitter account, use your logo.) Next up on your profile is your name. Always list your real name when using Twitter for business. You wouldn’t introduce yourself with a fake name at a trade show. Why should you do it here? Then, add your location, so people know where you’re based! For your URL or web address, it’s always best practice to include a link. Now that you have your account, you need to personalize it