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Put a link to one of the following: - Company website - Blog - Personal website - LinkedIn Profile - Dedicated Twitter landing page In the “BIO” section, be as descriptive as possible. This is your elevator pitch - your opportunity to convince people to follow you back. You can include: - Your company - Your position - Your hobbies/interests - Your specializations - Your recent projects The last option under the account tab within your profile settings is the protect my tweets box. By clicking this, your Twitter stream will be private and no one will be able to see your updates without following you. We do not recommend checking off this box to protect your updates. You are as valuable as your updates, so don’t keep people from getting a peek! If you’re worried about strangers seeing your updates, remember that How to Customize Your Twitter Background One of the greatest things about social media is that many of the tools are free. This also happens to be one of the worst things about social media. Free tools mean the barrier to entry to use a platform like Twitter is low. This low barrier attracts spammers and other less than reputable people. As a business that wants to use Twitter to drive revenue, you have to take your presence to the next level. While anyone can quickly set up a free account, few take the time to customize that account. Customizing the actual background of your Twitter profile is a significant step in bolstering your credibility and educating new and potential followers to the content and products your business provides. In 2010 Twitter launched a redesign of its website, which caused some changes for folks who had done a custom profile previously. However, if you are just now starting on Twitter, you can follow these simple steps to customize your Twitter profile page. When customizing your Twitter background, you will need to have a tiny bit of design skills and access to Adobe Photoshop or be willing to pay a designer to help with the project. Step 1: Understand Your Brand on Twitter you are in complete control over everything you tweet. At the same time, you should feel comfortable being yourself. You’re only allowed room for 160 characters, so consider it a snapshot of your background Before you can create a custom profile, you first must decide what you are trying to communicate to people on Twitter. Many people judge whether to follow someone back by evaluating that user’s tweets ❖ ❖ While you understand your prospects and customers, it is important to note that Twitter might be the first place that many new prospects discover your business In your background, make sure to communicate information that appeals to prospects who are extremely new in the buying cycle Step 2: Beware of the top tool bar As is evident in the above example, Twitter has a toolbar at the top of the page that is 40 pixels tall.