GGB Magazine August 2023 | Page 32

It is up to the casino operators and vendors to create a cohesive experience for the player that allows them to both understand the difference between the gaming offerings and give them the incentives to move between those environments .

comfort of your own home . People crave the interaction of others and enjoy time away from their home ,” he says .
It is also up to the casino operators and vendors to create a cohesive experience for the player that allows them to both understand the difference between the gaming offerings and give them the incentives to move between those environments . Of course , all this must be offered in very safe and responsible way .
“ It has been our experience that most of our games that have had success in the land-based space also do well in the online gaming space ,” Richards says . “ Generally speaking , a good game is a good game no matter where the player chooses to play . Some operators have found that specific games that are not in the physical casino space do well online , as well .”
These games tend to be more volatile and non-spinning reel games that a younger , male demographic might enjoy . Table games also do very well in the online space . Since sports betting is now being offered widely , it has driven players that would not have otherwise played a casino game to play online . These players tend to be driven to the new games and table games .
However , gaming is slow to roll out new products versus other industries , due to the regulatory and compliance processes . By improving this process and consolidating jurisdictional approvals , operators and game providers can roll out new product faster and to larger audiences , to learn more and react quicker to correct and improve products , Richards says .
The premise is the same between the two platforms , but as we have continually seen changes in the land-based product , you see those same or other changes occur in the online product , Bussmann says . “ While the themes and premise may be the same , the ability to adapt and innovate to the consumer continues on both fronts and may offer a different experience depending on the platform .”
The future of this industry as well as the keys to its past has always been adapting to the consumer . No one does it better , but it ’ s understanding today ’ s customers , how they evolve , and how to keep them engaged . “ The same is true in the future customer . Give them an entertainment experience that matters ,” Bussmann says .
“ It ’ s a new world out there , and using all levels of data to understand it is key .”