Everi ’ s Triple Jackpot Gems won Top Performing Omni-Channel Slot at the EKG Slot Awards earlier this year product extends our portfolio . We currently have 85 online sites in the U . S . and Canada offering our game content via our Spark RGS . These games are ported to the RGS from our land-based catalogue of games .”
The customer reception has been fantastic , according to Richards . Everi just launched Vi , the company ’ s on-premises mobile platform . This product is the combination of Everi ’ s land-based products that are already implemented in hundreds of casinos across the industry .
Vi ’ s purpose is to offer a friction-free bridge between the physical casino devices and systems to the digital and online environment for players . “ It allows the players to easily accumulate play across all gaming types , use a common wallet and funds , and receive loyalty offers and promotions related to every form of gaming and spend they participate in , all while eliminating the constant frustration they experience when moving between these activities ,” Richards says .
Wave of the Future
This is part of the future , people . Welcome it .
With online casino gaming and sports wagering expanding , this omnichannel approach to the customer is going to be required . If you do not cater to each channel of gaming and reduce the friction the player has to engage with the operator , they will go where it is easier , Richards says .
“ From the operator ’ s perspective , they will find that this approach also reduces their acquisition costs and expands the return on their current investment in their brands , loyalty club , and the capital they have already invested in their facilities ,” he says .
As a simple and easily quantifiable example , Everi has provided a handful of casino-branded games to online operators . These games have continuously been top performers on their sites . The reason for this is that players have an affinity towards and trust the brands they have been visiting and playing with for the past 20 to 30 years , Richards says . “ Players understand the power of combining their spend within a common loyalty program . This is no different than any other loyalty program behavior outside of gaming .”
Richards says physical casinos offer much more to players than they can online . Casinos are a place for entertainment , being among people , seeing a show , having a nice dinner , and also gaming . “ Even when playing a slot machine by yourself , you ’ re among others . When you win a large jackpot , others comment and are happy for you . It is a very different environment and emotional experience than gaming online in the
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