GGB Magazine August 2023 | Page 33

Paying to Play

Funding all play should be seamless

People hardly use cash . In almost every situation life rolls merrily along without the Benjamins or the Lincolns or the other dinosaurs collectively known as cash . If you know anything about casinos , land-based or digital , that shouldn ’ t come as a surprise these days .

Debit cards , credit cards and ACH more than fill whatever the need . That goes for almost all casino transactions . iGaming has been an inherently cashless gaming vertical for decades , says Gil Rotem , IGT president of iGaming . “ Land-based gaming is increasing its pace in offering cashless experiences via quality products such as Resort Wallet and IGTPay and has been adopted by big-name operators such as Station Casinos and Graton Resort and their players ,” he says
Now that direct processing to online gaming sites is allowed and reliably approved , the payment options are very similar , says Tim Richards , Everi ’ s executive vice president , strategy and digital gaming . “ The top three choices are debit cards , credit cards , and ACH . Cash is still very prevalent in the casino space and can also be deposited to online sites through companies like PayNearMe that accept cash deposits across their network of retailers .”
PayNearMe is not only safe and secure but encourages responsible gambling as well , according to casino . org . Many regulated casino sites and poker rooms now accept PayNearMe as a deposit option . While credit cards and e-wallets can offer a convenient way to deposit into an online casino , PayNearMe guarantees the payment goes through , along with 100 percent security .
Prepaid card products have dwindled in use due to direct processing , their exorbitant fees , and the friction they build in related to withdrawals , Richards says .
“ Payments have become less of an issue as it has become more accessed by banks , but you still have friction points for a truly cashless environment ,” says Brendan Bussmann , managing partner , B Global . “ I do not believe we will have a truly cashless floor from the ground up until some of the new gaming floors begin to open in the next few years , but regulation needs to keep up with technology .”
— Bill Sokolic