options continued tweet but it is like a regular tweet in every other way. People can retweet, reply, like, and more. These Promoted Tweets will appear three places: on the top of search results for certain terms, on the top of user’ s timeline if they currently follow the business and, in the timeline of users who are not currently following the business(“ Campaign types,” 2016; Gorby, 2011). + App campaigns: This type of campaign is for businesses who want to promote a mobile app, get people to re-engage with the app or simply just download the app. The advertising tool is called an“ App Card” and it is a powerful ad format that allows users to preview an image, view app ratings, and install or open an app directly from their Twitter timelines(“ Campaign types,” 2016; Gorby, 2011). + Promoted Trends: This is actually not an objective-based campaign in itself, but still a way of advertising a business and increase awareness, conversations, engagements and followers. This form of advertising can achieve any of the above-mentioned outcomes. Promoted Trends is an extension of the“ trending topics” which are lists of what Twitter users are currently talking about. Businesses can buy placement at the top of the trending topics section. This means that users see time, context, and event-sensitive trends that promoted to appear on the top of the trending lists but they will be clearly marked as promoted. Promoted trends can be purchased by the day, per geography( Gorby, 2011;“ What are Promoted Trends?,” 2016). indicative costs
Twitter advertising is priced via an auction based system. A business’ bid and budget come into play when controlling the costs in its campaign- the budget and the bid determine the price of the campaign. There is no minimum for using Twitter Ads. The system only charges the advertiser when an action( based on the campaign objectives) is acquired. Hence, it is not possible to provide an exact price for the cost of Twitter Ads, since this is based on the business’ budget and bid – as well as the campaign objective(“ Twitter Ads pricing,” 2016).
When setting up a campaign, businesses have two options to choose from when determining how to set their bids for their campaigns: automatic or maximum bidding(“ Twitter Ads pricing,” 2016). + Automatic bidding is a bidding option that enables Twitter to auto-optimise the bids for a given campaign objective and budget on the advertiser behalf. When selecting the automatic bid option, Twitter will attempt to enter the advertiser in auctions with the lowest bid possible, while also delivering on the advertiser’ s overall campaign objective. + Maximum bidding allows users to manually select how much a lead, click or engagement is worth to their business. When entering the manual bid, the business will not pay that amount when it wins an objective-based campaign auction. Instead, it will
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