Costs and Benefits for Small Business
Indicative Costs Benefits / ROI
Twitter Profile
Free Tangible:- Possible sales increase- Increased social ROI > Increased impressions > Increased reach > Increased number of followers > Increased post / photo likes > Increased amount of retweets > Increased amounts of comments > Increased website click through rates
Intangible:- Increased brand awareness- Increased brand association
Twitter ads
The price is set in an auction based system. The costs depend on which bidding method the business chose and what budget it has. There is no minimum budget so a business can spend as little or as much as it likes.
Tangible:- Possible sales increase- Increased social ROI > Increased impressions > Increased reach > Increased number of followers > Increased post / photo likes > Increased amount of retweets > Increased amounts of comments > Increased website click through rates
Intangible:- Increased brand awareness- Increased brand association
Twitter Analytics
Free
Tangible:- Saved costs on market analysis
Intangible:
- Increased knowledge about consumers
EMERGENT CONSULTING AUSTRALASIA PAGE 15- 20