For Famish ’ d it is difficult to measure the level of return generated from social media engagement . Georgia only spends around five minutes a day updating the company ’ s Facebook profile or sending tweets and she only posts as many tweets as she would like to see as a customer herself . Sometimes it is only one or two a day , sometimes it is none .
‘ We do know we ’ re generating talk … Which can only be generating sales .”
• Interest on Twitter led to a double page write-up in the Herald Sun
• Printing the Facebook / Twitter logo on packaging has increased followers on the two platforms
• Following the huge success Famish ’ d is about to open a second store in Melbourne in September this year
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