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The third section consists of follower activity and shows when a business’ s followers are most active on Instagram, what gender, age, and location the followers are as well as when each individual group is most likely to log into Instagram by hour or day(“ Coming Soon: New Instagram Business Tools,” 2016;“ Introducing Instagram Business Tools,” 2016). It is a perfect tool to better understand the followers’ behaviour and create content that relates better to them.
Business tool: Promote
A promoted post is something between a standard post and an advertisement. Once a business profile has been set up the business can create promotions of its posts and pictures in a few easy steps. The business chooses a picture that it has already shared on Instagram and that got a lot of attention and then promote this picture. The business then selects the objective for the promotion( e. g. visit the website, call business, visit business) so that the people who see the picture knows what the business wants them to do. The audience can be customised and selected from demographics or from what interests they have. The business can choose from the available budget and date ranges or it can set its own – hence, price and length of promotion are totally up to the business. indicative costs
The Instagram profiles, as well as the Instagram business profile, are both free to sign up to. It does not cost a user or a business anything to create an account. The Instagram“ Insights tool” is also free and can be used for free by any business that has created an Instagram business profile. The“ Promote” tool, however, is not free! This tool turns a regular post into a promotional( advertising) post and the business is charged accordingly to the budget it sets for this specific promotions. A budget can be as low as $ 5.(“ Coming Soon: New Instagram Business Tools,” 2016;“ Introducing Instagram Business Tools,” 2016).
Hashtags extra tools
A way for businesses to get their posts discovered my more people and people who do not already follow the business. Hashtags( the hashtag symbol followed by a caption or a word which becomes a link) makes it possible for people to find a business’ content just by searching the relevant hashtags. Each Instagram picture posted by a business can be accompanied by a short message or a caption and a few hashtags. The hashtags organise and categorise images and video content on Instagram( as well as on Twitter and Facebook) which then helps the process of content discovery and optimisation.
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