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The third section consists of follower activity and shows when a business ’ s followers are most active on Instagram , what gender , age , and location the followers are as well as when each individual group is most likely to log into Instagram by hour or day (“ Coming Soon : New Instagram Business Tools ,” 2016 ; “ Introducing Instagram Business Tools ,” 2016 ). It is a perfect tool to better understand the followers ’ behaviour and create content that relates better to them .
Business tool : Promote
A promoted post is something between a standard post and an advertisement . Once a business profile has been set up the business can create promotions of its posts and pictures in a few easy steps . The business chooses a picture that it has already shared on Instagram and that got a lot of attention and then promote this picture . The business then selects the objective for the promotion ( e . g . visit the website , call business , visit business ) so that the people who see the picture knows what the business wants them to do . The audience can be customised and selected from demographics or from what interests they have . The business can choose from the available budget and date ranges or it can set its own – hence , price and length of promotion are totally up to the business . indicative costs
The Instagram profiles , as well as the Instagram business profile , are both free to sign up to . It does not cost a user or a business anything to create an account . The Instagram “ Insights tool ” is also free and can be used for free by any business that has created an Instagram business profile . The “ Promote ” tool , however , is not free ! This tool turns a regular post into a promotional ( advertising ) post and the business is charged accordingly to the budget it sets for this specific promotions . A budget can be as low as $ 5 . (“ Coming Soon : New Instagram Business Tools ,” 2016 ; “ Introducing Instagram Business Tools ,” 2016 ).
Hashtags extra tools
A way for businesses to get their posts discovered my more people and people who do not already follow the business . Hashtags ( the hashtag symbol followed by a caption or a word which becomes a link ) makes it possible for people to find a business ’ content just by searching the relevant hashtags . Each Instagram picture posted by a business can be accompanied by a short message or a caption and a few hashtags . The hashtags organise and categorise images and video content on Instagram ( as well as on Twitter and Facebook ) which then helps the process of content discovery and optimisation .
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