For example , a travel company can post a picture of a sunset in Aruba and then use the hashtags # sunset and # Aruba when the picture is uploaded . This way the image is catalogued so that Instagram users who search for the hashtags # sunset and # Aruba can find these pictures , even though they are not yet following the travel company ’ s Instagram page ( Sornoso , 2014 ).
And if a business has a hard time coming up with relevant hashtags there are a variety of tools available on Instagram and elsewhere on the internet to help a business come up with relevant , trendy and creative hashtags . extra tools continued
Instagram contests
Running a contest on Instagram is like running a contest on Facebook . It lets the business showcase its products , attract leads , and increase followers . Contests can be announced on Instagram and then send the Instagram users to the business ’ s website for a chance to win . It might consist of offering a free product to celebrate a particular company milestone ( e . g . number of followers ). It is a good way to create loyalty and to spread the awareness when followers tag their friends and share the contest ( Schenker , 2016 ).
Instagram stories
A feature Instagram is installing just now . Once it becomes available it lets the user share all the moments of the day , not just the few pictures the user posts on its page . It allows multiple pictures and videos appear together in a slideshow format which is called Your Story . With this feature , the users do not have to worry about over-posting on their Instagram feed . It lets the user share as much content as it wants during the day but removes everything after 24 hours . This means that pictures and videos shared in “ your story ” are only available for one day and will not be saved on the news feed (“ Introducing Instagram Stories ,” 2016 ).
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