For example, a travel company can post a picture of a sunset in Aruba and then use the hashtags # sunset and # Aruba when the picture is uploaded. This way the image is catalogued so that Instagram users who search for the hashtags # sunset and # Aruba can find these pictures, even though they are not yet following the travel company’ s Instagram page( Sornoso, 2014).
And if a business has a hard time coming up with relevant hashtags there are a variety of tools available on Instagram and elsewhere on the internet to help a business come up with relevant, trendy and creative hashtags. extra tools continued
Instagram contests
Running a contest on Instagram is like running a contest on Facebook. It lets the business showcase its products, attract leads, and increase followers. Contests can be announced on Instagram and then send the Instagram users to the business’ s website for a chance to win. It might consist of offering a free product to celebrate a particular company milestone( e. g. number of followers). It is a good way to create loyalty and to spread the awareness when followers tag their friends and share the contest( Schenker, 2016).
Instagram stories
A feature Instagram is installing just now. Once it becomes available it lets the user share all the moments of the day, not just the few pictures the user posts on its page. It allows multiple pictures and videos appear together in a slideshow format which is called Your Story. With this feature, the users do not have to worry about over-posting on their Instagram feed. It lets the user share as much content as it wants during the day but removes everything after 24 hours. This means that pictures and videos shared in“ your story” are only available for one day and will not be saved on the news feed(“ Introducing Instagram Stories,” 2016).
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