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Instagram Profile / Business Profile what
Instagram is yet another social networking app that is made primarily to share photos and videos . Just as with Facebook and Twitter , everyone who creates an account has a profile and a news feed . When a photo or a video is posted on Instagram it will be displayed on the user ’ s profile . Other users who follow ( same as being “ friends ” or “ liking ” on Facebook ) that particular user will then see this post on their news feed . Likewise , on a user ’ s news feed he or she will find posts from the people or businesses that he or she follows . Instagram is all about visual sharing . Every user has a “ Followers ” and a “ Following ” count that represents how many people are currently following a user and how many people the user is following ( Moreau , 2016 ).
Until recently Instagram users could only set up a personal account just like a personal account on Facebook . However , just like with Facebook , it is now possible to create a business profile account for businesses . The business profile remains largely the same as before but with three additions : a contact button , a linkable location tag , and a category to help followers better identify the nature of the business ( Clark , 2016 ; “ Introducing Instagram Business Tools ,” 2016 ). why
A Facebook business page and an Instagram business page works in very similar ways and so businesses will use those two platforms in similar ways and for similar purpose – which is to engage with the people who follow the business on the online platform , share pictures and products and invite followers to share their purchases products online . The biggest difference is that while Facebook is traditionally more about the written text , Instagram is more about just posting a picture with few captions . Hence , Instagram is great for businesses that just want to share their stories or products and engaging with followers without necessarily writing much text to the pictures .
+ Business tool : Instagram Insights options
A free tool for Instagram business profiles users . Instagram Insights lets a business understand who its followers are , and what content they are most interested in so that the business can tailor its post to be more relevant to its followers . The Instagram Insight page consists of three sections . The first one lets the business see “ total impressions ” which is the number of times the posts have been seen the past seven days as well as how many people the posts have reached the past week . The second section shows insights from the business ’ s top posts . It shows which posts have been most popular over the past seven days sorted by a total number of impressions . It is also possible to see the reach , engagement , and impression for every single post .
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