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Instagram Profile / Business Profile what
Instagram is yet another social networking app that is made primarily to share photos and videos. Just as with Facebook and Twitter, everyone who creates an account has a profile and a news feed. When a photo or a video is posted on Instagram it will be displayed on the user’ s profile. Other users who follow( same as being“ friends” or“ liking” on Facebook) that particular user will then see this post on their news feed. Likewise, on a user’ s news feed he or she will find posts from the people or businesses that he or she follows. Instagram is all about visual sharing. Every user has a“ Followers” and a“ Following” count that represents how many people are currently following a user and how many people the user is following( Moreau, 2016).
Until recently Instagram users could only set up a personal account just like a personal account on Facebook. However, just like with Facebook, it is now possible to create a business profile account for businesses. The business profile remains largely the same as before but with three additions: a contact button, a linkable location tag, and a category to help followers better identify the nature of the business( Clark, 2016;“ Introducing Instagram Business Tools,” 2016). why
A Facebook business page and an Instagram business page works in very similar ways and so businesses will use those two platforms in similar ways and for similar purpose – which is to engage with the people who follow the business on the online platform, share pictures and products and invite followers to share their purchases products online. The biggest difference is that while Facebook is traditionally more about the written text, Instagram is more about just posting a picture with few captions. Hence, Instagram is great for businesses that just want to share their stories or products and engaging with followers without necessarily writing much text to the pictures.
+ Business tool: Instagram Insights options
A free tool for Instagram business profiles users. Instagram Insights lets a business understand who its followers are, and what content they are most interested in so that the business can tailor its post to be more relevant to its followers. The Instagram Insight page consists of three sections. The first one lets the business see“ total impressions” which is the number of times the posts have been seen the past seven days as well as how many people the posts have reached the past week. The second section shows insights from the business’ s top posts. It shows which posts have been most popular over the past seven days sorted by a total number of impressions. It is also possible to see the reach, engagement, and impression for every single post.
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