Getting The Most From Google - A Guide For Small Business Owners Getting The Most From Instagram | Página 18

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Instagram profile and Instragram business profile :
Notice how on the business profile ( right-hand side ) there are 3 new features : A contact button : users can press the contact button and from there get access to the business ’ s email address , phone number and the directions to the physical store . A business category : users can now better identify in what industry the business is . A location link : users can press the link to see a map of the store ’ s physical location .
Instagram promotion :
Tap on the photo from the Instagram business page that you would like to promote . Then press “ promote ” under the photo
Chose what action you would like to achieve from the promotion : for example visit to website or call / visit store .
Depending on what main action you chose you get a range of sub-options so that the viewer knows what you expect from them
Then you set the target audience , select the budget and the time frame for the promotion .
Once the promotion is running you can view the promotion and edit audience , budget , and duration etc . at any time .
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