Getting The Most From Google - A Guide For Small Business Owners Getting The Most From Instagram | Page 18

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Instagram profile and Instragram business profile:

Notice how on the business profile( right-hand side) there are 3 new features: A contact button: users can press the contact button and from there get access to the business’ s email address, phone number and the directions to the physical store. A business category: users can now better identify in what industry the business is. A location link: users can press the link to see a map of the store’ s physical location.

Instagram promotion:

Tap on the photo from the Instagram business page that you would like to promote. Then press“ promote” under the photo

Chose what action you would like to achieve from the promotion: for example visit to website or call / visit store.

Depending on what main action you chose you get a range of sub-options so that the viewer knows what you expect from them

Then you set the target audience, select the budget and the time frame for the promotion.

Once the promotion is running you can view the promotion and edit audience, budget, and duration etc. at any time.

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