Costs and Benefits for Small Business
Indicative Costs
Benefits / ROI
Instagram Profile / Instragram Promotion
Creating an Instagram account is free whether for an individual or for a business .
Creating promotions from standards posts / pictures will change the post / picture from appearing on the business ’ Instagram feed for free , to being promoted and placed in front of a chosen audience . The costs and duration are up to the business that sets the budget and timeframe . Can be as little as $ 5 .
Tangible : - Possible sales increase - Increased social ROI - Increased impressions - Increased reach - Increased number of followers - Increased post / photo likes - Increased amount of shares - Increased amounts of comments - Increased website click through rates
Intangible : - Increased brand awareness - Increased brand association
Instagram Ads
As with Promotions the Instagram Ads are decided 100 % by the business . A budget and timeframe are set and a chosen bidding / payment strategy is selected . It is up to the business whether it wants to pay per impressions , clicks , actions , likes etc . The costs depend on payment options , budget , ad success and ad duration .
As little as $ 5 can be spend and still achieve results .
The benefits are of the same nature as above but will most likely ( that ’ s the purpose of ads after all ) be even greater :
Tangible : - Possible sales increase - Increased social ROI - Increased impressions - Increased reach - Increased number of followers - Increased post / photo likes - Increased amount of shares - Increased amounts of comments
- Increased website click through rates
Intangible : - Increased brand awareness - Increased brand association
EMERGENT CONSULTING AUSTRALASIA PAGE 17 - 20