Costs and Benefits for Small Business
Indicative Costs
Benefits / ROI
Instagram Profile / Instragram Promotion
Creating an Instagram account is free whether for an individual or for a business.
Creating promotions from standards posts / pictures will change the post / picture from appearing on the business’ Instagram feed for free, to being promoted and placed in front of a chosen audience. The costs and duration are up to the business that sets the budget and timeframe. Can be as little as $ 5.
Tangible:- Possible sales increase- Increased social ROI- Increased impressions- Increased reach- Increased number of followers- Increased post / photo likes- Increased amount of shares- Increased amounts of comments- Increased website click through rates
Intangible:- Increased brand awareness- Increased brand association
Instagram Ads
As with Promotions the Instagram Ads are decided 100 % by the business. A budget and timeframe are set and a chosen bidding / payment strategy is selected. It is up to the business whether it wants to pay per impressions, clicks, actions, likes etc. The costs depend on payment options, budget, ad success and ad duration.
As little as $ 5 can be spend and still achieve results.
The benefits are of the same nature as above but will most likely( that’ s the purpose of ads after all) be even greater:
Tangible:- Possible sales increase- Increased social ROI- Increased impressions- Increased reach- Increased number of followers- Increased post / photo likes- Increased amount of shares- Increased amounts of comments
- Increased website click through rates
Intangible:- Increased brand awareness- Increased brand association
EMERGENT CONSULTING AUSTRALASIA PAGE 17- 20