Instagram insights:
From the business profile, the Instagram Insights can be accessed. The Insights allows the business see“ total impressions” for the past seven days, which posts have been most popular, reach, engagement, and impression for every single post as well as the follower activity which shows when a business’ s followers are most active on Instagram, what gender, age, and location they are etc.
Instagram ads
Carousel Ads
Photo Ads
Video Ads
Above is an example of an Instagram advert in the three different formats: photo, video, and carousel. Notice how all three formats have the word“ sponsored” in the top right corner. This informs the viewer that he or she is looking at an ad and not just a regular photo or post. On the video ad, a symbol of a speaker in the bottom left corner indicates that this ad is a video and the user can press play to view it. On the carousel ad, a dotted symbol in the bottom right corner indicates that there are more pictures to be viewed and the user can swipe right to see the remaining pictures in the ad. In all three ads, the viewer / user has the option to press the“ Learn More” link under the ad to be guided to the action that the business wants him or her to take.
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