5. Flexicar
The green car-share company Flexicar allows 24-hour, inner city car access, when required, without all the costs, hassles and carbon footprints associated with car ownership. The company has relied heavily on Google AdWords as its most effective form of advertising since it was founded in 2005, helping it increase business by 400 percent in just one year. Flexicar has never used traditional advertising methods like television or radio. Soon after the company’ s inception, the sales and marketing manager insisted on only using Google AdWords.
“ AdWords produces far more results for Flexicar than any other form of advertising. On top of that, these results can be easily tracked.”
“ Flexicar started out with a small budget and a few general keywords. We have since created a more targeted AdWords campaign and have increased our budget significantly as we’ ve seen that it works,”
“ It’ s definitely something worth including in your company’ s marketing plans, you actually see results.”
EMERGENT CONSULTING AUSTRALASIA PAGE 10- 19