5 . Flexicar
The green car-share company Flexicar allows 24-hour , inner city car access , when required , without all the costs , hassles and carbon footprints associated with car ownership . The company has relied heavily on Google AdWords as its most effective form of advertising since it was founded in 2005 , helping it increase business by 400 percent in just one year . Flexicar has never used traditional advertising methods like television or radio . Soon after the company ’ s inception , the sales and marketing manager insisted on only using Google AdWords .
“ AdWords produces far more results for Flexicar than any other form of advertising . On top of that , these results can be easily tracked .”
“ Flexicar started out with a small budget and a few general keywords . We have since created a more targeted AdWords campaign and have increased our budget significantly as we ’ ve seen that it works ,”
“ It ’ s definitely something worth including in your company ’ s marketing plans , you actually see results .”
EMERGENT CONSULTING AUSTRALASIA PAGE 10 - 19