Get The Most From
Google AdWords what
AdWords is a search driven marketing platform that allows businesses to be found on google whenever people search for keywords that are included in the business ’ advertising . The business only pays for the advertising once people click on the advertising link , or call the business directly (“ Google AdWords ,” 2016 ). This form of advertising will appear above or on the right side of Google ’ s organic search result , when people search for the keywords . why
It is easy to measure results / activity on advertising material . It provides insight around the clock by letting the business log on to its account . It lets the business stop , start , pause , change , and test material whenever it likes (“ Google AdWords ,” 2016 ). It is a tool well suited to generate instant leads , visits , conversations or sales for almost any product , service and organisation . It captures the attention of the web user exactly when they are actually in the process of looking for a product / service , and if the business offers what the person is looking for in that instant , there is a good chance it could result in a lead or even a sale ( Sequeira , 2012 ).
Google AdWords has a comparatively longer lifecycle than other social media advertisements since they appear to people when they search for related keywords , meaning that the campaign can run effectively for a long time without having to be updated constantly ( Sequeira , 2012 ). options
The business has the option to target its customer according to country , region or city . Another option is to target by website type or audience type (“ Google AdWords ,” 2016 ). However , targeting only concerns the people who actually search on the keywords in Google ’ s search engine , and people who do not search for the keywords will not see the ad . indicative costs
The most normal way to pay is via cost-per-click ( CPC ) bidding . With the payment method the business only gets charged when someone is interested enough to click on the ad . The business tells AdWords how much it wants to pay for a click on its ad ( maximum cost-per-click-bid ) and AdWords runs an auctions on popular keywords , and depending on the cost the business is willing to spend ( and the range of keywords it has ) it might be chosen to be on the top search page that day . On days when a business ’ s ad is more popular , AdWords allows up to 20 % more of the average daily budget as to not miss out on valuable clicks . On days when the keywords are not so popular , the budget will be lowered again . This ensures that spending is averaged out to the limit the business set . Most businesses get off to a good start with a budget of at least $ 5 a day (“ AdWords Help ,” 2016 ; “ Google AdWords ,” 2016 ).
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