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Google AdWords what
AdWords is a search driven marketing platform that allows businesses to be found on google whenever people search for keywords that are included in the business’ advertising. The business only pays for the advertising once people click on the advertising link, or call the business directly(“ Google AdWords,” 2016). This form of advertising will appear above or on the right side of Google’ s organic search result, when people search for the keywords. why
It is easy to measure results / activity on advertising material. It provides insight around the clock by letting the business log on to its account. It lets the business stop, start, pause, change, and test material whenever it likes(“ Google AdWords,” 2016). It is a tool well suited to generate instant leads, visits, conversations or sales for almost any product, service and organisation. It captures the attention of the web user exactly when they are actually in the process of looking for a product / service, and if the business offers what the person is looking for in that instant, there is a good chance it could result in a lead or even a sale( Sequeira, 2012).
Google AdWords has a comparatively longer lifecycle than other social media advertisements since they appear to people when they search for related keywords, meaning that the campaign can run effectively for a long time without having to be updated constantly( Sequeira, 2012). options
The business has the option to target its customer according to country, region or city. Another option is to target by website type or audience type(“ Google AdWords,” 2016). However, targeting only concerns the people who actually search on the keywords in Google’ s search engine, and people who do not search for the keywords will not see the ad. indicative costs
The most normal way to pay is via cost-per-click( CPC) bidding. With the payment method the business only gets charged when someone is interested enough to click on the ad. The business tells AdWords how much it wants to pay for a click on its ad( maximum cost-per-click-bid) and AdWords runs an auctions on popular keywords, and depending on the cost the business is willing to spend( and the range of keywords it has) it might be chosen to be on the top search page that day. On days when a business’ s ad is more popular, AdWords allows up to 20 % more of the average daily budget as to not miss out on valuable clicks. On days when the keywords are not so popular, the budget will be lowered again. This ensures that spending is averaged out to the limit the business set. Most businesses get off to a good start with a budget of at least $ 5 a day(“ AdWords Help,” 2016;“ Google AdWords,” 2016).
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