3. LJ Hooker
LJ Hooker Nerang wanted to drive more leads online but found it challenging. Real estate in Nerang is fiercely competitive. In a city where home buyers and sellers have a menu of real estate offices to choose from, LJ Hooker knew it was critical to position the LJ Hooker Nerang brand as a trusted leader in the market. After getting the Nerang office consistently ranked on the bottom of the first page of Google search results for keywords like“ real estate nerang,” the office needed help getting LJ Hooker’ s trusted brand in the top of search results including relevant keywords. The office made use of Google AdWords to gain the position they wanted.“ Our natural position was on page 1, and we wanted to be on top. That’ s important to me, that we’ re top of mind, and not in the bottom half of page 1, and certainly not on page 2.”
With over 269,917 impressions( ad views) generated to date, LJ Hooker Nerang is now positioned as a leader and trusted brand in the local Nerang market. According to the office, these ads provide one more“ touch point” to reassure leads.
“ With regards to online, Google AdWords is the biggest lead generation tool we have. Now I can see it was worth giving a go, and we haven’ t looked back.”
4. Shoes of Prey
The online custom shoe design company Shoes of Prey has had massive success with the use of Google AdWords. As the company expanded internationally, it created new AdWords campaigns targeted at English-speaking countries with currencies they could process. They used AdWords location-targeting to show ads in new locations: Canada, Ireland, New Zealand, the U. K. and the U. S.
“ Despite being based in Australia, it took only a matter of days for our first orders to start coming in from the other side of the world. It was exciting to see!” Currently, about 10 percent of Shoes of Prey’ s shoe sales come from AdWords customers— and about 40 percent of those sales are from international buyers.
“ We time specific AdWords campaigns to target each of these events. Mother’ s Day is on a different day in different countries, so AdWords lets us run ads at different times of the year for the various countries, and edit the ads so they speak to users in those countries. For example, we’ ll mention the price of our shoes in euro in Ireland and in dollars in the U. S.”
With AdWords the team behind Shoes of Prey have been able to share their passion for custom shoes with international customers who share their love for customization.
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