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Bond Vs Oxford Street

In the fashion industry, location is incredibly important. Where you choose to place your business, will have a huge impact on everything your shop does. Choosing the wrong location, could mean business failiure. You need to bring the right customers in, to the right location.

Bond Street and Oxford Street are two different locations, which share similarities and differences. Oxford street is targeted at a diverse group of people which have an average income. Anyone of any class will visit Oxford Street, especially middle class. The target audience varies, as all shops range from high street to high end. However, the type of customers that visit vary. Many tourists come and go, so Oxford Street has a mixture of customers. It is quite a busy place as there are so many people visiting, so it's quite hard to find a time when it is actually quiet. Another way of looking at why location is important, is to make sure there is some sort of transportation for customers to get to all of these shops.

Oxford street has an underground next to it called 'Oxford Circus', as well as Taxis, Uber, buses or some travel by bikes. It's such an easy place to get to. The location for the shops at Oxford Street is well suited, as the majority of the shops are key high street competitors that are shopped in by many people who visit the area.