On the other hand, Bond Street is slightly different. People with much higher income, and a much higher class tend to shop there. Bond street is targeted at wealthy people, who have a higher wage. All shops there, are designer therefore everything found at Bond street is very expensive. It's quite easy to get there, as there is tube nearby, buses, walking or taxis. There is a lot of competition from high end brands, as they are all located along the street. There are over 50 high end brands there, in a more quiet area. It is less busy there, with less customers as Oxford street as the type of customer is different. The location is perfect, as the artichecture is old and expesinve to rent out. Therefore,all the expensive shops are located in an expensive building; perfect match!