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A business's location can make an important difference to its success. Choosing the right location means taking into account a number of factors. Location is the place where a firm decides to site its operations. Location decisions can have a big impact on costs and revenues.

1

Public Place Retailer

Public Place Retailer: An enclosed area to which the public is invited or permitted.

Location: shopping malls, towns, airports, train stations, museums

Customer Service: eye contact, body language, smiling, manners, answering questions, helping the customer, giving advice

Type of Customer: the general public, anyone is welcome

Product Offering: food, drinks, clothes, gifts, stationary, transport, technology and entertainment, children's toys, books and magazines, cosmetics, healthcare, duty free and bureau de change.

Staff: retail staff, bar staff, transport police, drivers, customer service, transport staff, pharmacy staff, entertainment.

Size of Store: varied dependent on the store and location.

Prices: varied from high end to low end retailers

Visual Displays: dependent on the store image and reputation. Transport - informative, clothing - style.

2

Speciality Store

A specialty store is a shop, usually retail, that offers specific and specialized types of items. These stores focus on selling a particular brand or a particular type of product.