Glossary
Key fashion terms-
Brick and Click- This term refers to retailers that integrate their brick and mortar store with their ecommerce site.
Cashwrap- This is the main checkout area of a retail store.
Click and Collect- This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores.
Cross Merchandising- This refers to the practice of displaying or putting together products from different categories to drive add-on sales.
Clienteling- This is a technique used by retail associates to deepen their relationship with each customer.
Dead Stock- Sometimes called dead inventory, this is one thing no retailer wants to have.
Etailing- Short for “Electronic Retailing”, this is the practice of selling goods over the Internet.
Integrated Supply Chain- This is a network of businesses and contractors that work and coordinate closely together to manufacture, transport, distribute, and sell retail goods.
Planogram- This is a visual representation that shows how merchandise should be arranged on store shelves in order to drive more sales.
Pop-Up Store- short-term shops or sales spaces that come and go within a given period
Campaign – Planned advertising schedule of specific length
Gross Margin – Gross margin is the difference between what an item costs and what it sells for.
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