Classification
Burberry Group PLC
Ownership- Public limited company
Type of retailer- Multi channel retailer
Size of store (number of employees) - Large business
Turnover- £2,514,700,000
Type of activity- Non-food Non-store
Pricing Policy- Premium Pricing
Range of merchandise- women, men, children, accessories
Method of customer contact- Online, face to face, mail order
Location- Out of town
River Island Clothing Co
Type of retailer- Multiple/chain
Ownership- Private Limited Liability
Size of store- Large Business
Turnover- £894,000,000
Type of activity- Non-food Non-store
Pricing Policy- Competitive Pricing
Method of Customer contact- Online, face to face, and mail
Range of merchandise- Clothing for men and women, Accessories, beauty
Location- In town and out of town
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