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So, if there‟s one real authority site but a whole bunch of crap on the rest of the
page, then don‟t worry about it. The only thing you should be concerned about is if
there are like five authority sites on the first page, which is pretty rare for the „long
tail‟ keywords that we are targeting anyway.
So, as a closing comment on competition: Take all of these guidelines into account
and look out for less than 13,000 competing pages, authority sites (both kinds) and
other snipers.
If there‟s snipers and pages like forum topics on the first page of Google‟s results
then it‟s a good sign. But if you‟re seeing Wikipedia articles and numerous authority
sites with a high page rank then stay clear and find another keyword.
But remember, that even if there is SOME competition it doesn‟t mean there‟s not
enough room for you to compete. Because you don‟t have to be number one.
Finding a Root Keyword – The 2 Different Approaches
So far, we‟ve gone through, in detail, what attributes you‟re looking for when picking
an opportunity. It‟s a combination of a worthwhile amount of traffic, a market full of
hungry buyers, a keyword related to buying, and an acceptable level of competition.
So, how do you actually find these keywords?
Well, first of all we need to decide on a general area to look in. Basically... we need
somewhere to start our search. Makes sense right?
Therefore, we need what‟s called a root keyword.
A root keyword is usually one or two words which are commonly associated with a
market. They are the first words you would type in, if you knew nothing about the
market in question. An example of a root keyword could be “affiliate marketing” or
“lose weight”.
Now, truthfully, more experienced marketers will already have a pretty good
knowledge of what markets sell and which don‟t, so they can afford to just type
random root keywords into the keyword tool and skip this section.
So if you are in that category, note that this section isn‟t for you. This section is for
the guys reading this who have literally no idea where to start.
©2011 Google Sniper 2.0