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P a g e | 20 So here‟s how to quickly brainstorm topics and come up with a place to start your search. There are two approaches I use. First there‟s: The market led way This is looking for a keyword within a specific market. The easiest place to start if you‟re new to this is by writing about something you‟re interested in. I mean, why not? At this stage you‟re just as likely to find a worthwhile opportunity in a market you‟re interested in as you are in one you‟ve got no experience with. So, if you like Golf then use Golf as your root keyword for the next section of this chapter. Now, it‟s always easier to write about stuff you‟re genuinely interested in because... One, you‟re passionate about it and it will come out through the „personality‟ of your site (more on that later) And two, because you‟ll already presumably know a lot about the subject saving you research time. And if you‟d prefer to write about another topic, then there are literally thousands of ways to come up with ideas. There‟s no wrong way to do it, so use whatever method you want. You could try browsing some forums, reading the newspaper or any other methods you can think of. My personal favourite is to go on yahoo answers (http://answers.yahoo.com/) and just browse through the various questions that people are asking. You can get a lot of ideas that way. You can also use Yahoo answers spot possible gaps in the market. This is actually another little gold nugget of mine... If lots of people are asking similar questions on Yahoo then it‟s likely that they‟ve conducted a search on Google and not found any quality results, which has driven them to yahoo answers to find the answer to their problem. You could capitalize by building a simple sniper site based around that keyword, and promoting a related product while answering their question. Then, people with that problem in the future won‟t need to go to Yahoo answers since they‟ll find your site first. ©2011 Google Sniper 2.0