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Even if there‟s a whole load of snipers (like so many that they‟re completely
dominating the first page) I‟ll often still give it a shot. Since my on page optimization
page methods are VERY effective and often I‟ll to outrank them anyway.
Authority Sites. Aah... the tricky one.
Firstly, an authority site is a website related to the overall niche (weight loss for
example) that has many pages, often over 100, all targeting different keywords. They
usually have a high page rank and often a short, catchy but related domain name.
Not a crappy SEO one with a whole load of hyphens. They will usually appear for a
variety of different search phrases and there will only be a few in a niche (depending
on the size of the niche of course).
Now, it‟s important to distinguish between the real authority sites and wannabe
authority sites. How do you find that out? Page rank is a pretty good indicator and a
PR of 2 or lower is the indication of a wannabe. But I recommend that as beginner
you use this fantastic free tool: SEMRush to gauge how big a site is. It will tell you
which keywords any website is ranking for, so if you see a whole bunch of what look
like high traffic keywords at number one then it‟s probably real authority site and it
will be difficult to outrank. Use the free online tool here: http://www.semrush.com/
Note: There are some sites that you will almost never outrank, websites such as
Wikipedia. If you see a Wikipedia article on the first page, as well as many websites
with a page rank of four or higher, then it‟s probably too competitive for us to
compete.
If it‟s a wannabe then judging if you can outrank it or not will be tricky. I‟ll say that the
real authority sites are rare but these wannabe ones are quite frequent.
You‟ll need to look at their website as a whole and the page in question. See how
focused that page is on the particularly term by analyzing the keyword density and
title and description tags. Then use the information to determine whether it‟s ranking
by chance and simply that Google‟s put that page on page one of the results
because it couldn‟t find a more relevant website.
A quick indicator of this is whether or not the title tag contains the keyword in
question. If it doesn‟t then the page is probably not ranking for that keyword
specifically and it‟s a good sign that you‟ll probably be able to outrank it.
Unfortunately, this is an area that will come with experience, and I still get it wrong
today. But keep in mind that with authority sites, there‟s more than one spot on
Google. There are ten in fact.
©2011 Google Sniper 2.0