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However, if you are just creating your first site, and you ‟ re prepared to maybe only make $ 200 a month from a sniper site, then by all means go for a keyword that gets 1,000 searches a month. 200 bucks a month is still a lot of money.
Now these are sweeping generalizations I ‟ ve just made, how profitable a site is will depend on many other factors and not exclusively the search volume. But you get the idea.
I will say this though...
I ‟ d rather spend an extra hour researching keywords to find one that gets double the traffic and therefore double the sales over the entire sites life, than settle for a really low volume keyword that limits the sites profitability right off the bat.
This is a huge point:
Don ‟ t be lazy with your keyword research.
Keep looking until you find something GOOD, don ‟ t settle for second best( a low volume keyword, or one with high competition).
Side note: Most sniper sites you build will bring in income for at least one year by the way, so taking that extra time to find a winner is WELL WORTH IT.
Now, as a minimum I ‟ d go for at least 2,000 searches per month on your main term. Let the other marketers fight over pennies. I ‟ ve found that anywhere around 3k though really is a sweet spot though between competition and amount of traffic.
Although sometimes you will find an absolute nugget. I ‟ m talking like 30,000 searches per month and next to no REAL competition( Authority sites or other sniper sites). And yeah it does happen( although not often enough!)...
Man I love those days...
Anyway, another reason for the rather large 3,000 searches / month requirement is the massive inaccuracy of the Google Keyword tool.
Sometimes it under estimates the traffic( shows less searches than there really is) but usually( 70 % of the time) it over estimates( e. g. Google says 5k searches and really there ‟ s 3,000 per month). This is a huge problem, I don ‟ t know why Google ‟ s figures are so far off, I mean it ‟ s their company conducting the searches right?
© 2011 Google Sniper 2.0