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However , if you are just creating your first site , and you ‟ re prepared to maybe only make $ 200 a month from a sniper site , then by all means go for a keyword that gets 1,000 searches a month . 200 bucks a month is still a lot of money .
Now these are sweeping generalizations I ‟ ve just made , how profitable a site is will depend on many other factors and not exclusively the search volume . But you get the idea .
I will say this though ...
I ‟ d rather spend an extra hour researching keywords to find one that gets double the traffic and therefore double the sales over the entire sites life , than settle for a really low volume keyword that limits the sites profitability right off the bat .
This is a huge point :
Don ‟ t be lazy with your keyword research .
Keep looking until you find something GOOD , don ‟ t settle for second best ( a low volume keyword , or one with high competition ).
Side note : Most sniper sites you build will bring in income for at least one year by the way , so taking that extra time to find a winner is WELL WORTH IT .
Now , as a minimum I ‟ d go for at least 2,000 searches per month on your main term . Let the other marketers fight over pennies . I ‟ ve found that anywhere around 3k though really is a sweet spot though between competition and amount of traffic .
Although sometimes you will find an absolute nugget . I ‟ m talking like 30,000 searches per month and next to no REAL competition ( Authority sites or other sniper sites ). And yeah it does happen ( although not often enough !)...
Man I love those days ...
Anyway , another reason for the rather large 3,000 searches / month requirement is the massive inaccuracy of the Google Keyword tool .
Sometimes it under estimates the traffic ( shows less searches than there really is ) but usually ( 70 % of the time ) it over estimates ( e . g . Google says 5k searches and really there ‟ s 3,000 per month ). This is a huge problem , I don ‟ t know why Google ‟ s figures are so far off , I mean it ‟ s their company conducting the searches right ?
© 2011 Google Sniper 2.0