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bookmarking sites frequenter etc. They probably wouldn‟t buy it anyway. They were
probably (and this is a sweeping generalization here), looking for a freebie.
The individual keyword you‟re targeting should not be a browsing keyword like
„cameras‟, instead, it should be more closely linked to buying or a specific problem. If
you were doing this for stuff other than Clickbank products for example, you could
make a site about a specific model of camera that had an affiliate program.
Or another example, a keyword like “how to lose weight fast” would be a good one to
use because the searcher clearly has a problem that they want to solve. And it‟s a
problem they‟ll pay to solve too (since weight loss is massive billion dollar market).
Also, remember that you‟re very unlikely to be able to rank for a broader keyword like
“cameras” or “weight loss” anyway, you‟d have way too many competitors, so stick to
quite specific terms.
Here are the three keyword rules:
1. It must be related to buying or targeting a market thats needs (problems) are
closely related to what the product offers.
2. Long tail, usually. Why? Because the shorter keywords probably won‟t be
buying keywords and more importantly you won‟t be able to rank for them.
Broad keyword terms are the realm of the authority sites. So usually go for
keywords with 3 or more words in. Not just 1 or 2 words.
3. And the final rule:
Over 3,000 searches per month
Now, it‟s important to note that this is the personal figure I came up with and it is by
no means set in stone.
Only you can decide what‟s an acceptable number of searches. It‟s simple really:
More traffic = more money. And obviously more searches will mean more visitors,
which means more potential customers, and therefore more money.
The rule of over 3,000 or at least over 2,000 searches per month is just because
quite simply, I don‟t see it as worth my time to pursue any keywords with less
searches than that. I don‟t want to fight over pennies, and you don‟t need to either.
We want to create sites that make over $300 a month here.
©2011 Google Sniper 2.0