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P a g e | 12 A Keyword You Can Monetize We‟ve looked at it from a „market or niche level‟ which would be things like: affiliate marketing, approaching women, make money with Forex, stock trading robots e.t.c. Notice I said stuff like approaching women instead of men‟s dating advice- Not too general but not too specific either. Now we need look at it from the keyword level, which is more specific to our site. This is one of my little nuggets of gold (if you can call it that) and is something that many marketers who aren‟t experienced with Adwords and something called negative keywords forget about. Don‟t worry if you don‟t know what that means. Okay. Just because you‟re getting free traffic through this system it doesn‟t mean that you shouldn‟t scrutinize how profitable that keyword actually is. Here‟s an example of a keyword phrase that applies to almost any market that‟s got all the elements of the equation except buyers... fecant. “product name torrent” or “product name rapidshare”. For example, for one of my recent snipes I targeted the Clickbank product “Commision blueprint”. And when deciding what phrase to target I came across (as you always do) the torrent variation of the keyword, so “commission blueprint torrent”. And guess what? It had a ton of traffic. It had close to no competition. And it was in a very profitable niche – the buyer was obviously interested in that product. But... The visitors wouldn‟t have been buyers. Why? Because they were looking for a torrent (a free download). Now, you‟re right in thinking that sure, SOME people after finding that there is no free download (in this case there wasn‟t a torrent available) would then go on to purchase it. They might‟ve just thought they could see if they could get it for free first. But use your common sense... think. The chances are that if they‟re that type of internet user: regular downloader (since they‟re familiar with torrent sites), social ©2011 Google Sniper 2.0