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P a g e | 15 Apparently it‟s because it includes it‟s search partners as well or something. If you want to read more on that, here‟s an interesting article I found on it: http://www.search-engine-war.co.uk/2008/07/how-accurate-is.html So it ain‟t perfect but it‟s the best tool we got. Which is why I go for keywords that get over 3,000 searches per month. Just to be on the safe side. Important: The only exception might be a product name, in which case I‟d for it regardless of the keyword tools estimates if I thought it was popular. Because if a product‟s got demand, then you can bet people are searching for it. How do you know if people are searching for a product? A high gravity on Clickbank for example would usually dictate that there‟s bound to be a lot of people searching for it. Or even a high alexa ranking on the merchants website would do – Anything under 700,000 would usually mean it‟s getting a lot of visitors. Finally, I just want to demonstrate how much you can actually make from 3,000 searches per month. So here‟s a simple formula: Let‟s say you‟re ranked #1 for the term and get a conservative 50% of the traffic to your site. Although, you‟ll probably get more once you optimize your page title (more about this later on). And let‟s say you have a 1% conversion rate which is the bog standard, in reality highly focused sniper sites achieve closer to 3%. Finally, you‟re promoting a product that pays $30 commission, once again, conservative in an industry where everyone seems to now offer commission on back end sales too. So, 1,500 visitors means 15 customers which means 15x30 = $450 in sales, every single month from a site that‟s going to take just hours to set up! It really is so realistic to make a lot of money. But anyway, moving on... Not highly competitive keywords Now don‟t get TOO hung up on levels of competition. I‟m serious. Providing you follow my methods, it‟s a lot easier to rank for terms than you think. Sure, sometimes you won‟t rank (the main cause of a failed sniper site) but the vast majority of the time you‟ll crush the competition with a one day old website and no backlinks! I‟ve actually had a lot of angry emails from guys claiming I‟m using black hat (weird tricks) tactics because they can‟t understand how the heck I do it. ©2011 Google Sniper 2.0