German Haircare Market Growth and Research Report German Haircare Market | Page 2

What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Scope Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo, and Styling Agents. Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category. Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling. Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling. To Get Full Report Click Here @ http://www.radiantinsights.com/research/the-german-haircaremarket-what-consumers-use-and-why Reason To Buy Medium frequency consumption of Shampoo is more common than Heavy frequency consumption across most age groups in Germany. Early Young Adults is one age group where Heavy consumption is prevalent, with 50% of consumers compared to approximately 40% of consumers who are Medium frequency users, indicating that suppliers should be able to distribute a large volume of products by targeting this age group. Approximately twice as many women consume Conditioners than men. However, both genders have similar proportions of Heavy frequency users, indicating that the main difference between the two is in the number of Medium and Light frequency consumers. Consumption of Perms & Relaxers is extremely low across every age group in Germany. Consumption is highest among Tweens & Early Teens, where 6% of consumers use these products at a Heavy frequency, 1% at a Medium frequency, and 8% at a Light frequency. Key Highlights