German Haircare Market Growth and Research Report German Haircare Market

German Haircare Market Growth and Research Report According
to Radiant Insights, Inc
Synopsis
This report provides the results for the Haircare market in Germany from Canadean's unique, highly
detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an
overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption
behaviors, the extent to which consumer trends influence their consumption, the value of the market these
trends influence, and brand and private label choices as well as retailer choices. Much of this information
can also be analyzed by specific consumer groups, providing hard and fast data on consumers and
markets at the product category level.
Summary
Why was the report written?
Marketers in the Haircare market face a major challenge. Understanding market size and segmentation is
valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are,
and being able to quantify the impact of consumer trends. This data report solves these problems by
providing survey-based data on consumer trends and consumer groups, and market data that shows the
exact size of consumer groups, how much of the Haircare market they account for, and which consumer
trends drive their behavior.
To Get Full Report Click Here @ http://www.radiantinsights.com/research/the-german-haircaremarket-what-consumers-use-and-why
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly
affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an
increase in the amount of discounted and own-brand products. Conditioner, Hair Colorants, Perms &
Relaxers, Shampoo, and Styling Agents are not considered essential items and therefore consumption
patterns have been comparatively affected. As economic and market recovery continues over 2012,
consumption patterns will record a positive trend in both the medium and heavy frequency bands and the
amount of non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in
markets - making knowing what these trends are and the extent of their influence crucial. The surveybased data provided in this report examines over 20 consumer trends that affect the market and examines
the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly
who the consumer is and just how much impact the latest consumer trends are having.