1.
Benefits Sought by this Target Market Segment/Customer
Group
1.
Basic Theme and Focus of the Marketing Strategy
1.
Specific Elements of the Marketing Strategy (Marketing
Mix)
Product Strategy
a. Recommendations for Product(s) (how does product help
reach marketing objectives?)
b. Recommendations on Tangible and Intangible Elements of
Product
c. Brand, Packaging, Warranty/Guarantee, Returns/Allowance
Elements
Pricing Strategy
a. Actual Value and Pricing Policy (how does price help reach
marketing objectives?)
b. Environmental influences on pricing policy (what affects this
price?)
c. Competitor actions/reactions to pricing policy
Placement and Distribution Strategy
a. Distribution Outlets/Retailer Activities (how does this help
reach marketing objectives?)