6. What is Your Will and Intensity to Succeed?
SWOT ANALYSIS (of yourself)
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
V. MARKETING GOALS AND OBJECTIVES
(Goals and objectives are defined by customer needs and
organizational needs and thus, result from a thorough analysis.
Goals are broad, inspirational statements. Objectives focus on
results and are stated with a time frame in mind. Both should be
achievable, use resources wisely, but also stretch the
organization and its people to a higher level.)
What are your goals? (product and service quality, brand image,
customer attitudes and opinions, social performance etc.)
Usually stated inqualitative terms.
What are your objectives? (market share, # of customers, # of
units delivered/sold, # of prospects reached, # of prospects
converted to customers, profits, other measures) Usually stated
in quantitative terms.
VI. MARKETING STRATEGY AND OBJECTIVES
1.
Target Market Segment/Customer Group for this Strategy