Promotion and Integrated Marketing Communications Strategy
a. Theme of campaign(s) (To communicate what? How does it
support the marketing strategy and help reach marketing
objectives?)
b. Personal Selling Activities (person to person activities that
support marketing strategy)
c. Advertising Activities (paid-for mass communications that
support marketing strategy)
d. Sales Promotion Activities (customer and employee
incentives that support marketing strategy)
e. Public Relations/Publicity Activities (non-paid mass
communications that support marketing strategy)
f. Packaging Activities (if applicable)
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GB 530 Unit 6 Assignment Final Marketing Plan
Presentation
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