GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 9

Market needs (what benefits are important and what are your
customer needs?) 5
Market trends (identify and explain at least three trends) 10
Market growth (describe the growth of the market and provide
evidence) 5
SWOT Analysis (strengths, weaknesses, opportunities and
threats) 15
Competition (describe competition; describe marketing mix of a
main competitor) 10
Product offering (listing of the products you now offer and
explanation of how the 10[GB530| Marketing Management]
4
new product fits with these)
Keys to success (three factors that will determine your success)
5
Critical issues (leveraging SWOT strengths and weaknesses) 5
Writing/style (clarity of expression; s
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