GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 10

GB 530 Unit 3 Assignment Brand Extension Marketing Plan
Connecting with the Customer
FOR MORE CLASSES VISIT
www.gb530mentor.com
Unit 3 Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf of
an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete
and submit the following
components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your
business/product offering and