GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 8

2.5 Keys to Success
? List and describe at least three factors that will determine your
success.
2.6 Critical Issues
? How will you leverage your SWOT strengths and
opportunities to your advantage?
? How will you lessen the impact of your SWOT weaknesses
and threats?
? Where is your product in the product life cycle and why? Refer
to your Kotler text for a
definition of a product life cycle.
The components of your Brand Extension Marketing Plan for
Unit 2 are evaluated using this rubric.
Unit 2 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible
Points
Situation analysis (one-paragraph summary of the current
situation) 5
Market summary (target customers; projections for growth) 5
Market Demographics (demographics, geographics,
psychographics) 10