GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 7

2.2.4 Threats – list and describe at least three threats external
to your business that will threaten your
success (e.g., it is common to include unexpected acts of nature,
government and regulatory
concerns, and competition in this section of the SWOT)
2.3 Competition
? Describe your competition.
? Why will customers prefer your product?
? How will you compete with your competition and win?
? What is the marketing mix (price, place, promotion, product,
you know them as “the 4 P’s of
Marketing―) of at least one of your competitors?
2.4 Product Offering (refer to your Kotler text to make certain
you understand these terms)
? Product/features/benefits (we particularly care about benefits
as these are from the
perspective of the target market)
? Describe your Brand Equity Model and say how you will build
brand equity for this
product/service. [GB530| Marketing Management]
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