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that your company/product can respond to in some way.
Remember: trends are long term;
fads are short term.
2.1.4 Market Growth
? Is the market growing, static, diminishing? What are the
growth trends?
? What is the evidence? What research are you using to
determine market growth?
? How will you address the market if it is growing, static, or
diminishing?
2.2 SWOT Analysis (refer back to Chapter 2 of your Kotler text
for a thorough explanation of a
SWOT analysis)
2.2.1 Strengths – list and describe at least three positive
internal aspects that add value
2.2.2 Weaknesses – list and describe at least three negative
internal aspects that place you at
competitive disadvantage
2.2.3 Opportunities – list and describe at least three
opportunities external to your business that will
lead to your success