GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | 页面 5

2.1.1 Market Demographics (refer to Chapter 8 of your Kotler
text for helpful
definitions/explanations)
? Carefully define the demographic profile of your target
market.
? In a similar fashion, define the geographic target area you are
choosing.
? What are the behavior factors that will influence your
decision-making?
? Define the values and lifestyles (psychographics) of your
target market.
2.1.2 Market Needs
? What are the benefits that are important to your customer
base?
? What needs to they have and how do you know this?
2.1.3 Market Trends[GB530| Marketing Management]
2
? Identify and explain at least three trends that will influence
how your customers view your
product – these should be trends going on in the industry or
the environment; these are trends